Seasonal Effects

1. Seasonal Pattern for Product Categories in Shanghai Live

This chart shows the shares of all product categories in Shanghai Live. There is a clear seasonal difference for Men Training and Running, but not very significant for Women Training.

2. Seasonal Pattern for Product Categories From HOI, HHBE and IAPM

This charts shows a complete picture of seasonal effects of all product categories for three selected stores in Shanghai. Some categories like Jordan Brand gets more shares in Spring and Fall while NSW Other Sports and Nike Basketball peak at summer.

3. Seasonal Pattern for Product Categories in Beijing Live

Running category gets a lot of share for Beijing Live, and similar to Shanghai Live, Men Training has more share than Women Training.

4. Seasonal Pattern for Bra, Shanghai Live vs HOI, HHBE and IAPM in Shanghai

Although the quantity of Bra sold in Shanghai Live is much less, Shanghai Live has more share of Bra sold comparing to the three selected stores in Shanghai.

5. Seasonal Pattern for Tights, Shanghai Live vs HOI, HHBE and IAPM in Shanghai

Not many Tights are sold in Shanghai live, but comparing to the selected stores, Tights’ share is not too bad.

Gender

1. Buyer Gender in Shanghai and Beijing Live

Beijing Live has more Women share comparing to Shanghai Live, but both stores has more Men buyers.

2. ADPT by Gender

Women’s ADPT in Shanghai Live is higher than Beijing Live, but they both are smaller than selected stores.

3. Women Top Categories in Shanghai Live

The categories purchased by women buyers in Shanghai Live.

4. Women Top Categories in Beijing Live

The categories purchased by women buyers in Beijing Live.

5. Women Top Categories in HOI, IAPM and HHBE

The categories purchased by women buyers in selected stores in Shanghai. Note that Women Training and Men Training are purchased much less in these stores comparing to Shanghai and Beijing Live.

6. Count of Repeat Buyers by Gender

Most of the repeat buyers from both Beijing and Shanghai Live are men, the shares are proportional to the gender share in these stores.

Age

Buyers in Shanghai Live are younger than buyers in Beijing Live.

Local

Major clusters of Shanghai Live buyers exist within walking distance of Shanghai Live.

7.7% of Live Customer with A Shipping Address Live/Work within 2Km from Shanghai Live

12.4% of Live Customer with A Shipping Address Live/Work within 3Km from Shanghai Live