Research Interests

🗺️

Geospatial Analytics

LBS & POI data for retail site selection

🤖

Machine Learning

Predictive modeling & deep learning

📊

Big Data Platform

CDP, Spark, Hadoop ecosystems

🛍️

Retail Analytics

Consumer behavior & O2O strategies

🧠

AI Research

AI applications & intelligent systems

🎯

Decision Research

Data-driven decision making

Working Research

In Progress

中国多元商圈类型研究 —— 基于改革开放以来商业地产发展历程的视角

Candidate: Yunhai Zhang

Working Research | Jinan University | Expected: May 2029

本研究旨在系统梳理中国改革开放以来商业地产发展的多元商圈类型,通过历史演变分析与五维分类框架(业态组合、目标客群、空间规模、运营模式、地域特征),探讨中国商圈的演化规律与发展趋势。研究将结合定量数据分析与定性案例研究,为商业地产规划与零售业选址提供理论指导。

Research Commercial Real Estate Retail Analytics China Market

Working Papers

Draft

Spatial Analysis of Retail Business Districts in Urban China: A Multi-Dimensional Classification Framework

Yunhai Zhang

Working Paper

This paper proposes a five-dimensional classification framework for analyzing retail business districts in post-reform China: format mix, target customers, spatial scale, operation mode, and geographic characteristics. Through case studies of Beijing CBD, Shanghai Nanjing Road, and Suzhou Industrial Park Neighborhood Centers, we identify distinct district typologies and their evolution patterns.

Spatial Analysis Classification Framework China Retail

Research Reports

中国多元商圈类型研究报告

Yunhai Zhang

March 2026

综合性研究报告,系统梳理中国商圈的历史演变(从地摊经济到新零售)、五维分类框架、以及四种主要类型(办公型商圈、纯商业型商圈、社区型商圈、多元综合型商圈)的特征分析。报告包含北京CBD、上海南京路、苏州工业园区邻里中心等典型案例。

Research Report Chinese Market Business Districts