Professional Summary
Data Science Senior Manager with over 12 years of experience specializing in R/SQL programming, machine learning, geospatial analysis, and end-to-end data pipeline development. Demonstrated track record in enabling data-driven business decisions through consumer research, statistical modeling, and big data technologies (Hadoop, Spark, H2O). Currently leading analytics initiatives at Nike Greater China.
Work Experience
Principal, Sales Analytics
Sep 2025 - Present
Nike | Shanghai, China
- Support the Nike Marketplace Sales team by delivering solutions for key account partners across O2O, membership programs, digital content, and partner-operated Douyin channels
- Built and implemented the Nike Social CRM & MA system on the Tencent Qidian platform, seamlessly connecting all Nike WeChat Touchpoints (Communities, 1v1 WeChat Message, Official Account, Mini-program pop-ups, Friend Circles, etc.) with Nike offline stores and WeChat Mini-programs
- Continuously drive integration of O2O strategies for Nike self-owned and key account partners, strengthening consumer engagement and driving business growth
Senior Manager, Social Commerce Analytics
Apr 2024 - Sep 2025
Nike | Shanghai, China
- Led the Social Commerce Analytics team in delivering insights and analytical solution across Nike's self-owned Douyin (TikTok), WeChat, digital content, and connected partnership channels
- Built a Consumer Data Platform (CDP) on the HuoShan Engine, leveraging first-party consumer data to expand audience reach and enable performance-driven marketing for livestreams and short-form videos
- Designed and implemented KPI dashboards and ad-hoc analytical reports to support stakeholder decision-making and optimize campaign effectiveness
- Developed predictive models to recommend product assortments tailored to each Nike Douyin livestream and short-form video, enhancing consumer engagement and sales performance
Senior Manager, Store Data Science
Apr 2021 - Apr 2024
Nike | Shanghai, China
- Led the Store Analytics Team to initiate geospatial initiatives (trade zone analysis, site selection, competitor benchmarking) using LBS&POI data, enhancing confidence in Jordan 2.0 and RISE store investment strategies
- Provided solutions on Nike O2O projects
- Developed machine learning solutions: scalper detection (deep learning), @wo true consumer incremental analysis; achieved cost saving through A/B testing (signage optimization, Nike Fit service feasibility assessment)
- Conducted quantitative research (Structural Equation Model) to evaluate in-store customer experiences and marketing campaign effectiveness
Manager, Data Analytics
Oct 2019 - Apr 2021
Starbucks | Shanghai, China
- Built the StarCompass geospatial system for Starbucks store site selection: developed R packages (LBSfun, GeoCN) for data processing, and implemented a 3-stage site recommendation model (clustering β classification β deep learning regression)
- Managed databases (PostgreSQL/PostGIS) and analytical servers (H2O)
- Established an internal technical repository using Rmarkdown and IIS
Senior Data Analyst
Jun 2016 - Oct 2019
New York Metropolitan Transportation Council | New York, NY
- Developed congestion metrics using NPMRDS big data; constructed data pipelines (SQL/R) and visualized insights via Shiny dashboards and Rmarkdown reports
- Modeled travel demand and mode choice using time series and advanced data mining techniques
Data Analyst
Oct 2013 - Jun 2016
NYS Department of Transportation | Hauppauge, NY
- Analyzed traffic safety data (MySQL, R) using regression and classification models
- Conducted product demonstrations and presentations to prospects
- Developed the "Delay Study Tool" to streamline operational processes
Education
PhD (Candidate), Management Science & Engineering
β Research Field: Big Data
Expected May 2029
Jinan University, Guangzhou, China
MA, Statistics
May 2013
The City College of New York, NYC, NY, USA
BA, Economics, Magna cum Laude
May 2013
The City College of New York, NYC, NY, USA
Technical Skills
Programming
Big Data / ML
Databases
Visualization
Languages
Key Projects
Nike Social CRM & Marketing Automation System
Directed a cross-functional squad to design and implement a Social Customer Relationship Management (SCRM) system for Nike, leveraging the Tencent Qidian platform. Integrated all consumer touchpoints, established a comprehensive user management framework, streamlined Nike's first-party data pipeline, and enabled personalized consumer experiences. Successfully deployed the system within three months, resulting in a demonstrable conversion rate increase during the Double 11 campaign.
Starbucks StarCompass GIS
Developed StarCompass GIS, an end-to-end geospatial intelligence system supporting Starbucks' store expansion strategy. Integrated Location-Based Services (LBS) and Points of Interest (POI) data with machine learning models to optimize site selection and enhance revenue forecasting accuracy.